About Me

Ishita Gupta, an aesthetic designer and creator of Vaidaan uses the power of her brain and an affinity from heart to develop and implement her ideas in handmade jewellery designing and its unique creation.

She believes in the words hard-work with smart talent and an impeccable execution. Her desire to blend the INDIAN ETHNICITY with MODERNIZATION is precisely designed in her creations.

Her astute nature towards handmade embroidered jewellery and its intrigue design is evidential in her success. Creating and implementing distinguished embroidered designs is her artistic signature.  

Her perseverance to achieve her passion by blending the Authentic Indian embroidery from fabric to jewellery designing is commendable and magnificent. 

Her resilient powers despite of multiple down fall have made her to think in a much stronger and challenging manner. 

She built her forte with one vision 

“Design your way, experience the best, learn the rest, teach yourself, accomplish all you want.” 

She has achieved this milestone at a short span of time but she says there is still a long way to go. It’s just a beginning of her desire to succeed in what she dreamt off. Young, ardent and fearless, challenging are just a few adjectives from dictionary. To prescribe her personality it’s all self-explanatory in her line of vision.



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May 18, 2017

RAHASYA : A Spellbound Collection

Black has a very mysterious effect; it attracts the eyes of a beholder with its silent magic. It defeats the magic of any other collection and spikes its magic with its Glam and sparkle.


Having a starry night and you want to be the illuminator among the many, RAHASYA has its outstanding collections and can sway its way with its husky-musky charm.


RAHASYA is an ostentatious variety of luscious black designs which has its own unique audacity to attract eyes of many. Every black ensemble has a secret admirer and if you have this drop of silent killer in your collectives no other fire is required to add the smoke.


The ensembles of RAHASYA is most of the time used for celebration with its prestigious Black velvety darkness that portrays as the night of an eclipse in the backdrop to every secret romance and the bright focus light falling on its white crystals engulfed in the dark leaving the silence to be enjoyed at peace with a single ray of light.


RAHASYA- The beauty behind the colour of black is a secret spice which can never be unearthed so easily

To check out our secretive and luscious collection, click on the link below :-

https://www.vaidaan.com/vaidaan-collection/featured-collection/rahasya