About Me

Ishita Gupta, an aesthetic designer and creator of Vaidaan uses the power of her brain and an affinity from heart to develop and implement her ideas in handmade jewellery designing and its unique creation.

She believes in the words hard-work with smart talent and an impeccable execution. Her desire to blend the INDIAN ETHNICITY with MODERNIZATION is precisely designed in her creations.

Her astute nature towards handmade embroidered jewellery and its intrigue design is evidential in her success. Creating and implementing distinguished embroidered designs is her artistic signature.  

Her perseverance to achieve her passion by blending the Authentic Indian embroidery from fabric to jewellery designing is commendable and magnificent. 

Her resilient powers despite of multiple down fall have made her to think in a much stronger and challenging manner. 

She built her forte with one vision 

“Design your way, experience the best, learn the rest, teach yourself, accomplish all you want.” 

She has achieved this milestone at a short span of time but she says there is still a long way to go. It’s just a beginning of her desire to succeed in what she dreamt off. Young, ardent and fearless, challenging are just a few adjectives from dictionary. To prescribe her personality it’s all self-explanatory in her line of vision.

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May 18, 2017


The love for pearls is ecstatic and infinite for every woman. It’s simplicity is astounding and not even a semi-precious white stone or bead can match her. Pearl is originally a traditional beauty. It can be amended with any designs and ideas because of it’s simple authenticity. 

Our pearl collections are decorated with many alloys and it stands out amidst the rest. There is something classic and hidden treasure in the beauty of pearls. A person who once wears a pearl can never overcome it because of its distinguished nature. 

Each pearl has its own unique quality; it’s tough to describe it’s beauty. It is a defined gem which can be crafted with any metal or thread and yet look to it’s originality. Pearl has a predominant factor to stand-out amidst any jewellery we have collected in our closet. If you are going to get married or you are attending a marriage or any occasion for that matter better toss up with a pearl bangle or a pearl set, it definitely notch you up among the whole crowd. 

It has got that versatility to attract every single gem toward it – let it be ruby, emerald or any other. Pearl has alone got that feature in it to make people feel “overwhelmed by it’s beauty”. It’s the most alluring product of jewellery amidst all other beads, stones, crystals, as it can overboard any. One of our proficient collections in our ornament directory is pearl and we call it as delicate darlings.  

ASBAH is our collective forum for pearls and we have splendid collections starting from old & charming Traditional designs to upgraded blend of INDIAN with WESTERN moulds. Ask for a design and you will get it with pearl customized the way you want.

Don’t believe it?? Have a look at it yourself…