About Me

Ishita Gupta, an aesthetic designer and creator of Vaidaan uses the power of her brain and an affinity from heart to develop and implement her ideas in handmade jewellery designing and its unique creation.

She believes in the words hard-work with smart talent and an impeccable execution. Her desire to blend the INDIAN ETHNICITY with MODERNIZATION is precisely designed in her creations.

Her astute nature towards handmade embroidered jewellery and its intrigue design is evidential in her success. Creating and implementing distinguished embroidered designs is her artistic signature.  

Her perseverance to achieve her passion by blending the Authentic Indian embroidery from fabric to jewellery designing is commendable and magnificent. 

Her resilient powers despite of multiple down fall have made her to think in a much stronger and challenging manner. 

She built her forte with one vision 

“Design your way, experience the best, learn the rest, teach yourself, accomplish all you want.” 

She has achieved this milestone at a short span of time but she says there is still a long way to go. It’s just a beginning of her desire to succeed in what she dreamt off. Young, ardent and fearless, challenging are just a few adjectives from dictionary. To prescribe her personality it’s all self-explanatory in her line of vision.

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May 18, 2017


How a magician has a trick which can never be determined or disclosed every accessories designer have a tricky mind whose trick to mesmerize every eye can never be judged. Each ornate made is a magical embellishment out of a designing magicians hat & hand. Confused hat & hand? It’s the coordination of brain and hand work which is very important to make jewellery not just because someone wants to wear it but to cherish that someone’s heart. A jewel doesn’t only complete your attire, but also complements you. We make it to adore its beauty and a story to tell as to what occasion you chose it. It is so interesting to know the story behind an ornate made out of so much love and dedication.  Isn’t it?

It always feels great when our hard work is paid and moreover how it has impressed many eyes around the world. Our jewellery has impressed the eyes and filled happiness in the hearts of our prominent celebrity stars from the media fraternity. They all have very unique way of styling and each style that they adore is impeccable and can never be explained. 

From SMALL screen stars who have established their identity in the media industry to BIG screen stars whose name and fame are endlessly echoed, adored our adornments in the most beautiful style and added more glamour to it. The ornaments chosen by each stars are very specific, technical and have distinguished outlooks. Just like a pot filled with water cannot be easily measured our hearts and minds and that have created a room of “impression” in their minds as well cannot be treasured.  

The appreciation received from them “what a unique style, your accessories are impressive and elegant”, “I just can’t get over with your collectives they are so mesmerizing”, “your hospitality is remarkable and the ambience of your studio is splendid”, “I can’t find anything more appealing than the designs here” what more you want?

Each story is short but very thoughtful as each one of them had different ideas in mind to execute the style of jewellery they shopped and some for specific occasions.  

Read them and cherish them with every moment you have a glance at them.