About Me

Ishita Gupta, an aesthetic designer and creator of Vaidaan uses the power of her brain and an affinity from heart to develop and implement her ideas in handmade jewellery designing and its unique creation.

She believes in the words hard-work with smart talent and an impeccable execution. Her desire to blend the INDIAN ETHNICITY with MODERNIZATION is precisely designed in her creations.

Her astute nature towards handmade embroidered jewellery and its intrigue design is evidential in her success. Creating and implementing distinguished embroidered designs is her artistic signature.  

Her perseverance to achieve her passion by blending the Authentic Indian embroidery from fabric to jewellery designing is commendable and magnificent. 

Her resilient powers despite of multiple down fall have made her to think in a much stronger and challenging manner. 

She built her forte with one vision 

“Design your way, experience the best, learn the rest, teach yourself, accomplish all you want.” 

She has achieved this milestone at a short span of time but she says there is still a long way to go. It’s just a beginning of her desire to succeed in what she dreamt off. Young, ardent and fearless, challenging are just a few adjectives from dictionary. To prescribe her personality it’s all self-explanatory in her line of vision.



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May 18, 2017

ADYA : Out of the Ordinary

A humble & a beautiful collection with all the hues of Gold. A contemporary achievement of VAIDAAN, who can satisfy every requirement of a woman’s expectation towards being a Golden Girl.

Each n Every design from earring to bracelet, necklace & rings, they all have their own identity with its Laser-cut geometric shapes and sizes which are modern and edgy, complementing with its complete inbound specifications and gorgeous appearance. 

The sheer unabashed creation of ADYA is adjustable to any occasion and one can carry it with complete grace. 


ADYA- knocks you out with their understated luminescence. Don’t believe us? Check it out yourself! 

Link Below :-

https://www.vaidaan.com/vaidaan-collection/featured-collection/adya-out-of-the-ordinary