A Journey of an ornament is very interesting and equally very difficult. We all buy and wear them to add to our existing bea Read more

20 Dec 2018


The love for pearls is ecstatic and infinite for every woman. It's simplicity is as Read more

20 Dec 2018



A large variety of jewellery is made from sil Read more

19 Dec 2018

RAUNAK : Sparkle In Silver

As the sky starts to change its colour from sunrise to sunset we prefer to wear som Read more

19 Dec 2018

PANKH : A Bewitching Ensemble

As the winds pass through every time you feel the fresh air gracing over your skin. Read more

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About Me

Ishita Gupta, an aesthetic designer and creator of Vaidaan uses the power of her brain and an affinity from heart to develop and implement her ideas in handmade jewellery designing and its unique creation.

She believes in the words hard-work with smart talent and an impeccable execution. Her desire to blend the INDIAN ETHNICITY with MODERNIZATION is precisely designed in her creations.

Her astute nature towards handmade embroidered jewellery and its intrigue design is evidential in her success. Creating and implementing distinguished embroidered designs is her artistic signature.  

Her perseverance to achieve her passion by blending the Authentic Indian embroidery from fabric to jewellery designing is commendable and magnificent. 

Her resilient powers despite of multiple down fall have made her to think in a much stronger and challenging manner. 

She built her forte with one vision 

“Design your way, experience the best, learn the rest, teach yourself, accomplish all you want.” 

She has achieved this milestone at a short span of time but she says there is still a long way to go. It’s just a beginning of her desire to succeed in what she dreamt off. Young, ardent and fearless, challenging are just a few adjectives from dictionary. To prescribe her personality it’s all self-explanatory in her line of vision.

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