About Me

Ishita Gupta, an aesthetic designer and creator of Vaidaan uses the power of her brain and an affinity from heart to develop and implement her ideas in handmade jewellery designing and its unique creation.

She believes in the words hard-work with smart talent and an impeccable execution. Her desire to blend the INDIAN ETHNICITY with MODERNIZATION is precisely designed in her creations.

Her astute nature towards handmade embroidered jewellery and its intrigue design is evidential in her success. Creating and implementing distinguished embroidered designs is her artistic signature.  

Her perseverance to achieve her passion by blending the Authentic Indian embroidery from fabric to jewellery designing is commendable and magnificent. 

Her resilient powers despite of multiple down fall have made her to think in a much stronger and challenging manner. 

She built her forte with one vision 

“Design your way, experience the best, learn the rest, teach yourself, accomplish all you want.” 

She has achieved this milestone at a short span of time but she says there is still a long way to go. It’s just a beginning of her desire to succeed in what she dreamt off. Young, ardent and fearless, challenging are just a few adjectives from dictionary. To prescribe her personality it’s all self-explanatory in her line of vision.

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May 18, 2017

ASBAH : An Old World Charm

As the summer starts its rays of fire our closet gets ready with all summer outfits which were hiding during the winters. To match your outfit in summer and to beat the intense heat these pearled queens are waiting for your choice of taste. 

The beauty of pearl is beyond any imagination. It can never be estimated so easily with its any form of appearance. The intricate designs and harmonising values are added to the creation of each design in ASBAH. 

The creation of ASBAH is mesmerising. It is blended and amended with many mixed metals sterling silver, rose metals, beads, crystals, semi-precious stones, gold vermeil but the aw-bounded assembling with pearl is the essence of ASBAH.

ASBAH- Glide her inn with rest of your collections; she will be the one to make you blush.

For ALL the Pearls lover out there, this is the place to shop your Pearl fetish, click the link below :-


“Bittersweet Jewellery Set”