About Me

Ishita Gupta, an aesthetic designer and creator of Vaidaan uses the power of her brain and an affinity from heart to develop and implement her ideas in handmade jewellery designing and its unique creation.

She believes in the words hard-work with smart talent and an impeccable execution. Her desire to blend the INDIAN ETHNICITY with MODERNIZATION is precisely designed in her creations.

Her astute nature towards handmade embroidered jewellery and its intrigue design is evidential in her success. Creating and implementing distinguished embroidered designs is her artistic signature.  

Her perseverance to achieve her passion by blending the Authentic Indian embroidery from fabric to jewellery designing is commendable and magnificent. 

Her resilient powers despite of multiple down fall have made her to think in a much stronger and challenging manner. 

She built her forte with one vision 

“Design your way, experience the best, learn the rest, teach yourself, accomplish all you want.” 

She has achieved this milestone at a short span of time but she says there is still a long way to go. It’s just a beginning of her desire to succeed in what she dreamt off. Young, ardent and fearless, challenging are just a few adjectives from dictionary. To prescribe her personality it’s all self-explanatory in her line of vision.

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May 18, 2017


A Journey of an ornament is very interesting and equally very difficult. We all buy and wear them to add to our existing beauty. But each and every jewel has a different story behind it’s every make.

From the designers who created this beautiful artefact –

“I had a dark and gloomy coloured semi-precious stone in my hand, was imagining it to a normal star-studded earring like any other designs, then kept thinking of something more unique and astounding piece; then a start with the threads on a metal casing slowly pining up and down my hand just moved like I am making a flower…. I needed a third eye which will be more sharp and wide and that’s when,

“Mam: – “Sir, do you think you can give it a western twist?”

Sir: – Yes Mam! I am trying and I guess so, thinking of some continental twists to it.

Mam:-“I have a better suggestion sir, we can execute this design it will give an Indian continental twist”. The cohesive work environment made at labour stages is very important

This piece of jewellery which is a chosen one is an “African Earcuff Earring”. As the name sounds it engulfs your ear with its beauty spreader made by minute hand embroidered threads which takes more than hours one can imagine. She is perfectly stringed with threads used intricately and delicately on a metal strand, ending with fine notes of white budded threads again. It’s a beautiful blend of Indian-fabric embroidery with an African twist giving it all the more special attention. 


It’s an entirely hand-crafted piece on a metal stand and the use of varied colour gives the mid-stone, a semi-precious coloured stone the centre of attraction. This cheeky little precious piece is vivacious by nature as its name sounds. Its unique and one of the versatile hand-embroidered ornate of VAIDAAN.